The evolution of Big Data and Business Analytics

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Big Data and business analytics are the techniques that have brought much useful change in the business world. Big Data can be identified as the process of collecting and analyzing data and making best use of it in making business decisions. Business analytics is the use of analytics in making business decisions. Big data includes examining and determining large data sets.  The analysts can also find hidden patterns and trends, preferences of customers and many other beneficial information. Business analytics uses predictive modeling, machine learning, statistics and mathematics to discover the trends and patterns which are hidden in the recorded data. Customer needs can be well satisfied while working with big data analytics, instead of depending on the guesswork. It can help to organize your data better, and can also give better solutions to your problems in a fast and productive manner.

Evolution and history

The concept of Big Data has been debated and discussed over many years.  It has now been established that for many companies data can be a very useful tool if we study about its entire evolution and then draw conclusions and inferences from the study. A significant value of information can be discovered from the data by applying analytics to it. But before ‘Big Data' came into being, businesses were still dependent on spreadsheets for major calculations which were done manually to find trends and patterns. The most helpful and innovative benefits which we have received by switching to Big Data analytics are efficiency and speed. Earlier on, spreadsheets were used to analyze data and make exposed decisions or information which could prove to be beneficial for future decisions. Today, businesses can draw inferences and get insights of data almost immediately and accurately.

Big data and business analytics

Every minute and every second data is being created somewhere which could be used for business purposes. The major sources of generating data are social media sites and applications. The traditional ways of handling data are not efficient while handling large datasets or massive data.

The three major functions of big data is to process, store and analyze the data. These techniques help the business companies to use data in better ways and find new opportunities. It directs a business towards higher profits, efficient operations and most importantly, satisfied customers. The values which are of prime importance for Big Data are cost reduction in an efficient way, better and faster decision making, and launching new services and products. The major use of Big Data is in the sectors of banking, healthcare, government, education, retail and manufacturing.

·        Government brings in use of Big Data in running agencies, managing utilities, preventing crime and fraud cases and dealing with traffic congestion.

·        The healthcare industry uses Big Data to bring efficiency and accuracy in maintaining the treatment plans, prescription information and patient records.

·        The data-driven systems can bring a significant changes and impact on the education system and curriculum for students. Big Data can ensure the gradual progress, which could help in better evaluations.

Resource box

The evolution and history of big data and business analytics can be studied in detail using these skills and techniques. ExcelR is providing BusinessAnalytics Certification Course in Pune which can really help you in getting started with your big data and business analytics education. The teachers here are highly qualified and each and every student is given proper care and attention.


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